MCT The company

1. In the traditional company:

• The commercial sells what we can do
• The function is determined by the job description or title
• The goal (purpose) is to delight the customer in a profitable way
• Information is a source of power
• Power is centralized
• The local manager transmits orders from top to bottom

2. Questions to gain staff support for the company vision:

• What is your core business?
• What are the unknown needs of your customers?
• What product could surprise (delight) your customers?
• What are our values?
• What is our strategy?

3. Ways to improve:

• Delight the customer in a profitable way
• Develop the conditions necessary to create the vision
• Develop the necessary conditions so that everyone can thrive
• Staff innovates, creates, tests, tries
• Staff eliminates waste
• Don't be afraid of making mistakes often

4. Steps to move towards the liberated company:

• Follow a methodology that has proven itself in a liberated company
• Define all our stakeholders
• Break down together all the barriers to the vision
• Share power and profits
• Free speech and ideas
• Bring teams into playful competition

5. Ways to enrich corporate culture:

• Respect staff
• Let staff decide
• Change values and beliefs
• Encourage collective intelligence
• Make work fun
• Learn from one's mistakes