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2009 - Freedom, Inc.: Free Your Employees and Let Them Lead Your Business to Higher Productivity, Profits, and Growth

Freedom
39
Ex. VAT
 
Author(s): Brian M. Carney, Isaac Getz
Year: 2009
Language: English
Publisher: Crown Business
ISBN: 978-0307409386
Number of pages: 336
Cover: Hardcover
Size: 17 x 24 cm
Overview

The culture of freedom works–and Freedom, Inc. reveals the secrets of a successful business paradigm based on a trusting, nonhierarchical, liberated environment.

The visionary leaders profiled here performed near-miracles in driving their companies to unheard-of levels of success, often from unlikely or disheartening beginnings. Businesses as diverse as insurance company USAA, winemaker Sea Smoke Cellars, Gore & Associates, advertising agency The Richardson Group, Harley-Davidson, and Sun Hydraulics have had the insight and courage to challenge long-held management beliefs about human nature and employees–and radically depart from the traditional command-and-control structures, rules, and policies.

By freeing up the individual initiative and risk-taking instincts of every employee, these companies showed they could dramatically outperform their rivals in an array of fiercely competitive industries.

By listening to employees instead of telling them what to do, by treating them as equals and not limiting information through a trickle-down hierarchy, and by encouraging a culture in which employees have commitments (something chosen) as opposed to jobs (something imposed), these companies liberated their workers to fulfill their own individual potential, which has led to more productive, loyal, and engaged workers, as well as significant measurable profits and growth.

Summary
Introduction
1 “How” Companies and “Why” Companies: How Not to Run a Business
2 Are You Managing for the “Three Percent”? Exceptional Companies Do Not Confuse the
Exception with the Rule
3 From Artisans to Automatons: The Origins of the “How” Culture
4 Freedom Is Not Anarchy: A Liberated Company Must Have a Shared Vision
5 Why They Did It: Two Triggers of the Liberation Campaign
6 What’s Your (People’s) Problem? Building an Environment That Treats People As Equals
7 Liberating an Established Company: How to Reach Out Directly to Your People
8 From Motivation to Self-Motivation, Part One: Beyond Grace and Intrinsic Equality
9 From Motivation to Self-Motivation, Part Two: Work and Management Practices That
Nourish
10 In Search of Lost Boots: The Big Payoff from Letting People Self-Direct and Grow
11 The Anti-Mad Men: One Man’s Quest for Peace and Liberty in Advertising
12 The Secret of Liberating Leadership: How Paradoxes and Wisdom Help Freedom
13 The Ultimate Paradox: The Culture of Happiness as a Path to World-Class Performance
14 Butterflies in Formation: Sustaining Freedom Over Time
Acknowledgments
Notes